Do you agree that it’s been a rocky couple of years?
It’s doubtful that anyone in the world would argue with that statement. But just because it’s been a bumpy road doesn’t mean you need to wallow in despair.
In fact, as a seller of CBD you’re positioned in a unique place.
People are likely more health conscious now than they have been maybe in their whole lifetimes. Is that a good thing?
Probably so. And it can be good for you, too.
Of course you don’t want to milk money from misery, but as a purveyor of what we know to be a potently beneficial compound – CBD – you have a rare chance to help a lot of people.
A lot of people who, finally, are exploring their own health and wellness and beginning to act in more personally responsible ways.
Read on to learn how you can seize the opportunity these tumultuous years have created.
Keep Doing What You’re Doing
You know of course that you can’t make any health claims about CBD. We’ve all been operating under that oppressive umbrella since CBD became a recognized compound.
But that’s okay. Despite the government’s best efforts, and our tight lipped conversations about cannabinoids, the public is rapidly opening up to the idea that cannabinoids, especially CBD, benefit the human (and pet) organism.
And while you can’t tell people why CBD is so good, due to heavy-handed regulation, they are finding out anyway.
The good word is being spread despite the watchful eyes of people who would rather it be kept quiet. And there lies your opportunity.
As the saying goes, paraphrased at least, “you can bring a horse to water, but you can’t make him drink.”
Well, at this point, nobody is allowed to bring any horses to the watering hole. But somehow there are hordes, masses of thirsty horses looking for something to drink!
You don’t even have to do any talking! There’s no need to drag the horses to water anymore.
They’re looking for you! All you’ve got to do is slap a bucket full of water down in front of them, and let them drink it up.
People are looking for you, so how do you help them find you… without making any claims of course.
High-Quality Cannabinoids Are The Answer
People looking to make money aren’t stupid. Many a-businessperson at this point has seen the writing on the wall when it comes to CBD and other cannabinoids… the horses are thirsty!
There’s huge market demand.
As a result, a lot of less than savory individuals are entering the CBD space looking to make their millions, with very little regard as to how they do that.
And that’s how you can set yourself apart.
A lot of people are looking for CBD because they’ve heard it possesses some magical powers or something. While you know that isn’t quite true, you can still give them what they want.
And, you can position yourself above the schemers with dollar signs in their eyes by offering high-quality cannabinoid products.
There’s no need to make any claims about what CBD and other cannabinoids can do. People are hearing whispers and shouts about the potential benefits. Separate yourself by being transparent about your products.
Share your processes, show how pure your products are, don’t use any sketchy ingredients.
Any consumer with a brain in their head is going to recognize quality when they see it. And if they’re smart they’ll opt for the legitimate products, instead of the CBD vape at the corner store.
People Are Searching For Cannabinoid Products, Help Them Have Good Experiences
Your best bet in this weird world of thirsty horses looking for something that can’t be spoken about – that somehow everybody knows about – is to offer the purest, cleanest, most high-quality products possible.
(Oh, and CBG is about to explode like CBD did ten years ago, too. The masses will be on to that soon enough.)
Play the long game and don’t chase profits. Chase purity and perfection. The easiest way to do that is work with a supplier who formulates their own products, in their own lab, with their own chemist.
All of which Casco Bay Hemp does. Contact us to discuss product formulation, ingredients sourcing, and anything else CBD business related.
We want to help you spread top-notch cannabinoids as far and wide as possible.